Friday, September 23, 2011

2011 Mitsubishi ASX



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From Concept-cX to ASX reality
Sharing the same evocative "Kawasemi Blue" introduction color, the new Mitsubishi ASX represents a marketable interpretation of the Concept-cX show car, unveiled at the 2007 Frankfurt Motor Show, whose success convinced MMC's management to turn it into a full-fledged production car.

Longer by nearly 20 cm (4.295 m vs the concept's 4.11 m), slightly higher (+ 6.5cm) and wider (+ 2cm), and featuring a more upright tailgate all for the sake of optimum packaging, Mitsubishi ASX shares nonetheless Concept-cX's basic design theme as well as its passenger car-like sure-footed stance.

Suggested by the gaping "Jet Fighter" grille - a nod to Mitsubishi Heavy Industries, Ltd.'s F-2 jet fighter and now a trademark feature for nearly all Mitsubishi Motors on-road vehicles in Europe (Colt, Lancer and Outlander) - this car-like "attitude" was a key direction for Mitsubishi designers: unencumbered by any marketing pressure to simulate an SUV look through heavy detailing (no need to with Pajero/Montero/Shogun and L200 already in the range...), they further developed Concept-cX's own vocabulary towards a less polarizing yet sharp, expressive and finely executed "sports hatch" with proper presence & substance.


Dynamic quality
Inside, the concept of sharp, sporty elegance continues with a clear emphasis on form, trim and material rather than the usual endless pursuit of fantasized SUV-ness.

Consistent with the exterior, Mitsubishi ASX's cabin reflects a clear sense of "dynamic quality" as expressed through the hooded meter cluster shared with Outlander, the soft padding around the center instrument panel itself extending to the door trim or the carefully applied silver accents either side of the audio system or along the door panels.


Lancer + Outlander
The latest vehicle developed from MMC's "Project Global" mid-size platform, Mitsubishi ASX aims at blending Lancer's passenger car on-road attitude with Outlander's commanding driving position and convenience of its clever AWC electronically-controlled 4-Wheel Drive system.

Sharing Outlander's long wheelbase of 2.67 m, the 34.5cm shorter Mitsubishi ASX essentially carries over most of Outlander's lower structure as well as the basic architecture of its chassis (MacPherson front suspension, multi-link rear suspension) suitably tuned for this smaller and lighter vehicle.


Courtesy of the all-inclusive electronic architecture of its "Project Global" platform, Mitsubishi ASX offers the full palette of active & passive safety devices, including (availability according to model and market):
  • 160˚ Super-HiD "Wide Vision" xenon headlamps
  • Active Stability Control
  • Traction Control
  • Hill Start Assist system
  • ABS
  • Electronic Brake Distribution
  • Brake Assist
  • Emergency Stop signal System
  • 7 airbags (incl. driver knee airbag)
  • Low impact MIVEC Diesel
The latest contributor to MMC's green tech strategy, Mitsubishi ASX will also inaugurate an all-new family of all-aluminum DOHC 16v 4-cylinder Common rail Direct injection "low impact" Euro 5 Diesel engines, jointly developed by Mitsubishi Motors Corporation and Mitsubishi Heavy Industries, Ltd. (MHI), the latter providing - amongst others - engineering expertise gained through experience in industrial and marine Diesel engines, as well as in gas turbine technologies.


Of strategic importance in Europe against high profile competitors in a very competitive segment, the very smooth running 1,798 cc "4N13" Mitsubishi low impact Diesel MIVEC engine will be further supported in its environmental mission by the adoption - standard on all versions - of a full ClearTec low CO2 package, including:
  • "Automatic Stop & Go" system
  • Closed-flow Diesel particulate filter
  • Electric power steering
  • Generation Control System
  • LED rear lamps (for low consumption)
  • Low resistance tires
  •  
Lounge style
Stylishly restrained, Mitsubishi ASX's interior is also a very pleasant place to lounge in, whether in its layout, its functionality or its features.

Making the best usage of its long 2.67 m wheelbase, the 5-seater Mitsubishi ASX brings a comprehensive set of utility features well suited to both its compact size and the likely loading needs of its potential customers in its 416 L at rear seat back angle at 17 degrees (forward position) (393L at rear seat back angle at 23 degrees) trunk:
  • Adjustable rear back rests
  • Rear armrest with:
    • ski slot
    • cup-holders
  • 60:40 split rear seat,
  • Easy-fold rear bench,
  • Under floor tray (approx. 30l),
  • Convenience hooks + lighting
The lounge feeling is first felt thanks to Mitsubishi ASX's panoramic glass roof: a first for Mitsubishi Motors, this wide UV-proof glass panel is equally enjoyable during day time (as a sun roof) as night time (as a moon roof), courtesy of the ambient "Moonlight" LED lighting that frames it. This panoramic glass roof comes standard with a power sunshade.

This is also tangible though a host of equipments, even from the entry model featuring standard items such as: radio CD w/MP3, AUX-in and 4 speakers, manual air conditioning, 7 airbags, Active Stability Control & Traction Control systems, etc


Further up the line, automatic air conditioning, rain & dusk sensors, cruise control, multi-function steering wheel, rear parking monitor, Bluetooth™ & USB connectivity, privacy glass, Super HiD "Wide Vision" xenon headlamps, keyless operation system, engine stop-start button, leather upholstery, Mitsubishi Multi-Communication System with HDD navigation system & music server, Rockford Fosgate™ Premium audio, etc are also available with Mitsubishi ASX.

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