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The current Mazda BT-50 offers only in the utility segment. It is a utility created a ton which has won numerous awards and has gained strong popularity in the world. In developing the new model, Mazda designed to broaden its appeal to customers who leads an active lifestyle and should not be met by conventional utilities.
It offers all the features required for professional use combined with a comfortable car for family use and for active clients in Australia and Europe, it is the perfect solution for all types of outdoor recreation. In this way, the new BT-50 is designed to meet the various requirements of customers in all markets.
To ensure that these objectives have been met, the new Mazda BT-50 was developed under the theme "Active lifestyle vehicle." The result is a utility that provides a unique value and it has a refined design and expressive, pleasant surroundings, within high-quality, smooth ride with the feel of a car, sporty and responsive driving dynamics, which reflects Mazda DNA, and its unique environment and safety performance.
Ryo Yanagisawa, chief designer of the all-new BT-50, explains: “Mazda’s brand message is Zoom-Zoom, which refers to the emotion of motion first experienced as a child. With the all-new Mazda BT-50, we aimed to express this emotion through the design, and we drew a lot of inspiration from various “movements” in the world around us. For example, we had a photograph of a lion.
He looked like a magnificent predator with his muscles all bunching up as though he was about to pounce on his prey. His sinews were stretched taut ready to strike, and his mane framed a sharp, masculine countenance that seemed to say, ‘I am the proud king of the beasts!’ In profile, that lion appeared to be both intelligent and powerful. I really wanted the design of the truck to project that kind of image. This kind of inspiration was the basis of the emotional design that we worked so hard to achieve with the all-new BT-50.”
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